ARCHIVE. Amended from original in issue 1, September 1994.
ONLY THE OTHER day I was on my way to an important paper clip-bending meeting in London when I saw it.
“STOP! Bring all your dry cleaning here!” scrawled all over a dirty bit of cardboard in a sweet shop window.
Of course, I couldn’t pass up such a wonderful opportunity. I caught the next train back to Sheffield to scoop up all my dirty washing.
Twelve hours later, I returned with three bin liners full of clothes. The sweet shop was closed. So I stretched out on the pavement to wait until morning. The opportunity was too good to miss and I was first in the queue.
So, I lost a client but gained a wardobe full of clean clothes. All because of a craftily-planned advertising campaign. Entrepreneurs all round the globe could learn from this. Advertise on cardboard in sweet shops.
